Korean skincare is full of brands with beautiful narratives, heritage ingredients, poetic brand stories, aspirational lifestyles. And while we love all of that, sometimes what your skin actually needs is simpler: a solution. Something that works, proven by clinical data, without the noise.
That's exactly what Omitted is.
"Your skin doesn't need a story. It needs a solution."
It's a bold brand statement, and one that Omitted backs up at every level. Built on healthy, naturally-derived ingredients and a commitment to real, measurable results, Omitted is the K-beauty brand for people who are done being dazzled by packaging and want to know: does it actually work?
We're thrilled to be the exclusive UK retailer for Omitted. Here's everything you need to know.
The Omitted Philosophy: Results First, Always
Omitted's approach to skincare is refreshingly direct. Every product in the range is formulated around a specific skin concern, tested to clinical standards, and built to deliver visible, provable results. No filler ingredients. No trend-chasing. No unnecessary extras.
The brand's formulation philosophy centres on healthy, naturally-derived actives, chosen for what they can do rather than how they sound on a label, and paired with the kind of rigorous clinical testing you'd expect from a dermatologist-backed skincare line. It's K-beauty's science-first tradition at its most uncompromising.
The Fresh Lime LHA Line: The Pore-Perfecting Routine
The hero line in the Omitted range, and one of the most complete pore-focused skincare systems in K-beauty right now. The Fresh Lime LHA line is built around a hero ingredient you might not have heard of yet: LHA (Lipohydroxy Acid).
LHA is a derivative of salicylic acid, but with a crucial difference: it's more lipophilic (oil-loving), which means it penetrates the skin more selectively and gently than traditional BHAs. It works on exactly the same concern, dissolving the sebum and dead skin cell buildup that causes congested, enlarged-looking pores, but with significantly less irritation potential. Clinically, it's one of the most effective pore-refining ingredients available without a prescription.
The Fresh Lime line surrounds this hero active with calming, hydrating ingredients that ensure your skin is never left stripped or reactive, because a damaged barrier and refined pores are not compatible goals. Here's the full system:
Fresh Lime LHA Deep Cleansing Oil
Omitted's Fresh Lime Pore Clearing Daily Cleansing Oil is a lightweight cleansing oil that removes makeup, sunscreen, and sebum without stripping the skin.
A 7-Oil Complex of naturally derived plant oils including Camellia, Jojoba, Olive, Argan, and Sunflower dissolves impurities, melts stubborn blackheads, and nourishes the skin barrier as it cleanses. LHA gently exfoliates dead skin cells and sebum for a smoother, more refined texture, while Lime Fruit Extract, Honeysuckle, and Lactobacillus Ferment help purify and balance.Â
Massages on dry skin as a silky oil and emulsifies into a milky rinse with water, leaving skin clean, soft, and thoroughly refreshed.
 *The above ingredient descriptions are limited to the characteristics of the raw materialsÂ
EXTRAS
Suitable for: All Skin Types
Key Points: Deep pore cleansing + Gentle exfoliation
CRUELTY FREEÂ
SIZE:Â 200ml
Fresh Lime Dewy & Pore Purifying Toner Pad
Omitted's Fresh Lime Dewy & Pore Purifying Toner Pad is a daily exfoliating toner pad designed to clear clogged pores, smooth rough texture, and leave skin visibly more radiant.
LHA gently yet effectively exfoliates dead skin cells, sebum, and impurities from within pores, while madecassoside, asiaticoside, asiatic acid, and madecassic acid work to soothe and calm skin after exfoliation. Triple hyaluronic acid hydrates and plumps deeply, and a botanical complex of Lime, Centella Asiatica, Papaya, Portulaca, and Green Tea extracts help balance, brighten, and refresh the complexion.Â
A fuss-free one-step pad that exfoliates, tones, and hydrates all at once, for supple, silky smooth skin.
*The above ingredient descriptions are limited to the characteristics of the raw materialsÂ
EXTRASÂ
Suitable for: All Skin TypesÂ
Key Points: Gentle Exfoliation + Hydration
CRUELTY FREEÂ Â
SIZE:Â 160ml
Fresh Lime Glow & Pore Refining Serum
Omitted's Fresh Lime Glow & Pore Refining Serum is a lightweight, hydrating serum that minimises the look of pores, controls excess sebum, and leaves skin visibly smoother and more radiant.
Anti-Sebum P Complex targets sebum production and pore congestion, while LHA gently exfoliates dead skin cells and impurities without irritation, refining texture with consistent use. Triple hyaluronic acid penetrates multiple skin layers to deliver deep, long-lasting hydration and a dewy glow. Niacinamide brightens and evens dullness, while a botanical complex of Lime, Witch Hazel, Papaya, Apple and Sage extracts supports a clearer, more balanced complexion.Â
A fast-absorbing, non-sticky formula that layers easily and delivers visible pore-refining results.
 *The above ingredient descriptions are limited to the characteristics of the raw materialsÂ
EXTRAS
Suitable for: All Skin Types
Key Points: Pore-minimising + Hydrating
CRUELTY FREEÂ
SIZE:Â 50ml
Fresh Lime Glow & Super Hydrating Moisturiser
Omitted's Fresh Lime Glow & Super Hydrating Moisturizer is a lightweight daily cream designed to deeply nourish, soothe, and plump skin, delivering a visible dewy glow without heaviness or greasiness.
Powered by a 10-type Hyaluronic Acid Complex, this moisturiser penetrates deep into the skin for multi-layered hydration and a visibly plump finish. Centella Asiatica, Allantoin, and Panthenol work together to soothe irritated skin and restore a weakened moisture barrier, while Lime Leaf and Fruit Extracts, and Beta-Glucan keep skin balanced and luminous throughout the day. Dermatologically tested with a zero-irritation rate, making it suitable for all skin types.
Lightweight in texture yet rich in hydration, skin feels supple, smooth, and radiant after every use.
 *The above ingredient descriptions are limited to the characteristics of the raw materialsÂ
EXTRAS
Suitable for: All Skin Types
Key Points: Deep hydration + Barrier Repair
CRUELTY FREEÂ
SIZE:Â 90ml
Fresh Lime Ultra-Light Hydrating Sunscreen
Omitted's Fresh Lime Ultra-Light Hydrating Sunscreen is a non-greasy, no-whitecast daily SPF that protects against UVA and UVB while keeping skin hydrated and comfortable all day.
A high-performance UV filter system including Diethylamino Hydroxybenzoyl Hexyl Benzoate and Ethylhexyl Triazone provides broad-spectrum coverage without heaviness or residue. A 10-type hyaluronic acid complex delivers multi-depth hydration throughout the day, while centella asiatica and panthenol soothe and support the skin barrier. Lime leaf and fruit extracts, coffee seed extract, and a botanical complex of grape, green tea, and ivy extracts provide additional antioxidant and balancing benefits.Â
This lightweight, watery lotion formula absorbs quickly and leaves a clean matte finish, with no sticky residue or whitecast.
*The above ingredient descriptions are limited to the characteristics of the raw materialsÂ
EXTRASÂ
Suitable for: All Skin TypesÂ
Key Points: Deep hydration + No whitecast
CRUELTY FREEÂ Â
SIZE: 50ml
The Bubble Ampoules: Omitted's Most Talked-About Format
Alongside the Fresh Lime line, Omitted has developed two bubble ampoules that have become their most viral, most searched products in Korea. The bubble format, a mousse-like, oxygen-rich ampoule that activates on contact with skin — is one of the most innovative delivery systems in K-beauty right now, and Omitted has pushed it further than almost anyone else.
Omitted's Pink Vita PDRN Bubble-Tox Ampoule is a micro-bubble firming ampoule designed to boost skin elasticity, deeply hydrate, and restore a luminous, toned glow.
Plant-derived PDRN (6,000ppm) combined with centella asiatica callus extracellular vesicles calms sensitive skin and supports visible damage repair and elasticity restoration from deep within. Pink Vitamin B12 energises the complexion and brightens skin tone, while Ceramide NP and EGF work to strengthen the moisture barrier and support skin renewal. Natural ceramide pearls suspended in the formula melt into skin on application, delivering a luminous, dewy finish.
Shake to activate the pearls, and skin is left firmer, more supple, and visibly glowing with each use.
*The above ingredient descriptions are limited to the characteristics of the raw materialsÂ
EXTRAS
Suitable for: All Skin Types
Key Points: Deep hydration + Well-Ageing
CRUELTY FREEÂ
SIZE:Â 90ml
Omitted's Vita C Niacinamide 5% Bubble-Shot Ampoule is a brightening micro-bubble ampoule designed to target blemishes, even skin tone, and restore a clear, radiant complexion.
Formulated with a potent Vitamin C Complex using Sea Buckthorn Water as its base, this ampoule delivers a concentrated dose of brightening and antioxidant actives to awaken dull, uneven skin. High-concentration Niacinamide balances excess oil and refines skin tone, while Cica Exosome and Ectoin strengthen the moisture barrier and deliver deep, lasting soothing care. Triple Hyaluronic Acid and Fructan lock in hydration, and Adenosine supports a smoother, firmer-looking complexion over time.Â
A fast-absorbing, lightweight formula that delivers immediate radiance and long-term clarity with every use.
*The above ingredient descriptions are limited to the characteristics of the raw materialsÂ
EXTRAS
Suitable for: All Skin Types
Key Points: Dark spot care + Sebum control
CRUELTY FREEÂ
SIZE: 90ml
Who Is Omitted For?
The honest answer: anyone who wants their skincare to actually work.
Oily and congested skin will find the Fresh Lime LHA line one of the most complete, clinically-backed pore routines available, and one of the gentlest ways to address congestion without compromising their barrier.
Dehydrated skin, particularly anyone whose skin feels dry beneath the surface or whose makeup never sits quite right, will find the Pink Vita PDRN Bubble Tox Ampoule transformative. It works at the level of inner dehydration that surface moisturisers often can't reach.
Dull or pigmentation-prone skin will benefit most from the Vita C Niacinamide 5% Bubble Shot Ampoule — a gentler, more daily-friendly approach to vitamin C brightening.
Skincare minimalists and maximalists alike: Omitted works beautifully as a standalone routine (the Fresh Lime five steps are self-contained and complete) or layered within a broader K-beauty routine.
How to Build Your Omitted Routine
Morning: Fresh Lime LHA Deep Cleansing Oil → Fresh Lime LHA Pore Toner Pads → Pink Vita PDRN Bubble Tox Ampoule or Vita C Niacinamide 5% Bubble Shot Ampoule → Fresh Lime LHA Pore Serum → Fresh Lime Moisturising Calming Cream → Fresh Lime Moisturising Sun Cream
Evening: Fresh Lime LHA Deep Cleansing Oil → water cleanser → Fresh Lime LHA Pore Toner Pads → Pink Vita PDRN Bubble Tox Ampoule → Fresh Lime LHA Pore Serum → Fresh Lime Moisturising Calming Cream
Start here if you're new to Omitted: The Zero Pore Special Set gives you the complete Fresh Lime five-step system in one — the most straightforward introduction to the full routine.
The Bottom Line
Omitted doesn't ask you to fall in love with its story. It asks you to trust the data, and then prove it on your own skin.
In a category full of beautiful promises, that level of confidence in clinical results is genuinely refreshing. The Fresh Lime LHA line, the bubble ampoules, the pore-focused SPF, every product in the range is doing a specific, measurable job. No padding. No compromise. Just results.
FAQ
What is Omitted skincare?
Omitted is a Korean skincare brand built around one philosophy: your skin doesn't need a story, it needs a solution. Every product is formulated with naturally-derived actives and clinically tested to deliver visible, measurable results, no filler ingredients, no trend-chasing.
Where can I buy Omitted in the UK?
PURESEOUL is the exclusive UK retailer for Omitted skincare. You won't find it anywhere else in the UK.
What is LHA and how is it different from salicylic acid?
LHA (Lipohydroxy Acid) is a derivative of salicylic acid that's more oil-loving, meaning it penetrates the skin more selectively and gently. It delivers the same pore-clearing, congestion-dissolving results as traditional BHAs but with significantly less irritation, making it suitable for even sensitive skin types.
Which Omitted product should I start with?
If pores and congestion are your main concern, start with the Fresh Lime Pore Clearing Deep Cleansing Oil and the Fresh Lime Glow & Pore Refining Serum, the two highest-impact steps in the Fresh Lime line. If dehydration and dull skin are your focus, the Pink Vita PDRN Bubble-Tox Ampoule is the place to begin.
What does the Pink Vita PDRN Bubble-Tox Ampoule do?
It addresses inner dehydration, the kind that sits beneath the surface and causes makeup to crease, fade, or sit unevenly. PDRN's cellular repair properties work beneath the skin while the bubble format delivers fast, lightweight absorption. The result is plumper, more hydrated skin that holds makeup better throughout the day.
Is the Omitted Fresh Lime line suitable for sensitive skin?
Yes, the Fresh Lime line is built around LHA, which is gentler than traditional acids. The toner pad, serum, and moisturiser all include calming and hydrating ingredients alongside the active to ensure skin is never left stripped or reactive. If you're new to LHA, start with the toner pad 2–3 times per week and build from there.
Can I use the bubble ampoules with the Fresh Lime routine?
Absolutely, they're designed to complement each other. Use the ampoule after your toner pad and before the Glow & Pore Refining Serum as your hydration and treatment layer. The Pink Vita PDRN Bubble-Tox Ampoule pairs particularly well with the Fresh Lime line for a complete pore care and deep hydration routine.
Is Omitted cruelty-free?
Omitted is formulated with healthy, naturally-derived ingredients and positioned as a clean, conscientious K-beauty brand. For the most up-to-date information on cruelty-free and vegan status, check the individual product pages on PURESEOUL.
Leave a comment