
Calling All K-Beauty Lovers
With over 70 viral brands and 2,000 of the most in-demand products, PURESEOUL is the UK’s go-to destination for all things K-Beauty.
From our ever-growing network of physical stores to our expertly curated online marketplace, PURESEOUL has built a loyal community of customers who are just as passionate as we are about Korean skincare and beauty.
If you’re ready to be at the heart of the K-Beauty wave in the UK, hands-on, ambitious, and eager to push boundaries, join our passionate team at the head office, in-store, or at our warehouse.
Our Teams

Retail
With new stores opening across the UK, our retail team is growing fast, helping us reach even more K-Beauty lovers across the country.

HQ
Our creative and collaborative head office team, where big ideas shape the future of K-Beauty in the UK.

Warehouse
The powerhouse making sure every order gets packed, prepped, and on its way with care.

“I started at PURESEOUL as a part-time Shop Assistant while at university—now I lead the Merchandising team.”
I started at PURESEOUL as a part-time Shop Assistant while at university, driven by a genuine love (and slight addiction) for Korean beauty. After graduating, I had the chance to explore different sides of the business, including a role as a Copywriting Assistant, where I learned how to communicate each product’s story and purpose.
Now, as a Product Specialist and Merchandising Team Lead, I curate the brands and products we love, lead the team that brings each launch to life, and help set new K-Beauty trends our customers discover both online and in-store.
My progression has shown me that when you bring curiosity and care to what you do, you’ll be rewarded and given more opportunities to grow and develop, both personally and professionally.
- Alethea, Lead Product Specialist




Our Values
Passion for
K-Beauty

Growth
from Within

All hands,
All in

Beauty for
Everyone




