Refund policy

PURESEOUL Refund Policy
Last Updated: 05/03/2025

Thank you for shopping at PURESEOUL, the UK’s No.1 Korean beauty shop.

We're committed to providing you with high-quality Korean cosmetics and exceptional customer service; however, we understand that sometimes you may need to return a product you purchased from our online store. No worries, we're happy to help! Please note there are a few requirements your item/s have to meet to be eligible for a refund.
Please read our policy below for all the details.

How to make a return (an overview)

  1. Before starting the returns process, please carefully read and comprehend this policy.
  2. Please check that your item is eligible for a refund by cross-checking it against our list in section 1.3
  3. Send an email to team@pureseoul.co.uk with your order number and return request.
  4. Receive instruction and confirmation from our customer service team
  5. Prepare, package, and label your items for shipment to our returns address
  6. Once the item arrives, we will notify you and confirm the refund status.
  7. If our assessment deems the item/s eligible and in line with this policy, you will receive a refund to your original payment method.


        1. RETURNS
        To be eligible for a return, you must meet the following criteria.

        1.1 You must notify us within 14 days of receiving your order. You will then have up to 28 days from receiving your order to return the unused item(s) to us.
        1.1.a Notify us by sending an email to team@pureseoul.co.uk with the subject "REFUND", along with your order number. If you fail to notify us in this way, we can not guarantee that your refund will be processed.
        1.1.b Proof of purchase must be provided with a valid online order number 

        1.2 Items must have been purchased via our online shop www.pureseoul.co.uk
        1.2.a If you send us an item not purchased from our store, we will not send this back to you.
        1.2.b For items purchased at our offline retail locations, this refund process must be conducted separately and in-store - not via the online returns process (see section 8)


        1.3 Item Eligibility
        Once the item arrives, in order to pass our assessment process and ultimately receive a refund, the item/s must meet ALL the following requirements:

        • Must be unopened, with fully intact hygiene seals (if applicable)
        • Must be in the original packaging 
        • Must contain any additional pieces such as but not limited to spatulas/other application tools
        • Must show no signs of wear or use, including any damage to the outer packaging.

        We cannot process refunds for products that have been opened or broken hygiene seals.

        1.4 Promotional Items, Free Gifts, and Final Sale
        In addition to the condition of the item, if you are returning a product that was purchased as part of a promotion, or if the total order value after the return drops below the threshold required for a gift (e.g., spend £30 to receive a gift), you must return any gifts or promotional items received along with the returned item in order to be eligible for a refund. 

        1.4b Failure to return the gift may result in a deduction of its value from your refund or a refusal of the return. 
        1.4c We reserve the right to refuse returns or refunds if any promotional items are not returned.

        1.5 All items marked clearly as "final sale", "clearance", or "too good to miss" (the name of our in-store clearance section), are non-refundable and cannot be returned after purchase. If the purchase is made in person, you will be verbally informed of this before proceeding. 


        2. SHIPPING YOUR RETURN ITEMS
        2.1. We do not currently offer free returns. You will be responsible for arranging the return, including postage fees, and any costs encountered are non-refundable/ not reimbursed.

        2.2 If your return item arrives damaged (including the outer box), the item will not be eligible for a refund.

        2.3. If an item is lost during transit, it will not be considered as returned, and therefore not eligible for a refund.

        2.4. Shipping Tips:

        • We always recommend using a tracked delivery service
        • Remember to keep a copy of your postage receipt that includes the tracking number. Please note that we can only assume responsibility for your return once it has been received at our warehouse.
        • We always recommend using a sturdy box to package your items when preparing to return them. Remember to use padding to minimise the chances of damage.


        3. REFUNDS
        3.1. After we receive your returned item, we will thoroughly inspect it and promptly inform you of its arrival. Following the inspection, we will promptly update you on the status of your refund.

        3.2. If your return is approved, we will initiate a refund to your original payment method.
        3.2.a You will receive the credit within 2-3 business days, depending on your card issuer's policies.
        3.2.b Refunds only go to the original payment card used. If it happens to be cancelled or expired, we cannot redirect payment.


        3.3 If your items are returned and deemed not eligible for a refund, we will not return the items to you.

        3.4. If there is an open chargeback case between you and our company, we can only issue refunds once the case has been closed. 



        5. EXCHANGES

        5.1. We do not offer direct exchanges. If you want to exchange an item, please follow the return process outlined in this policy and place a new order for the item you want.


        6. DAMAGED OR DEFECTIVE ITEMS
        6.1. In the unlikely event that you receive a damaged or defective item, please get in touch with us as soon as possible (no later than 28 days after receiving the item). We will provide instructions for returning the item and offer you a replacement or a refund.

        6.2 You may be required to provide pictures of the item and the outer box packaging. So please avoid disposing of the packaging before contacting us.

        6.3 More information about our policy on defective/ damaged items can be found in our TERMS OF SERVICE



        7. ORDER CANCELLATION
        7.1. Orders can be fully cancelled and refunded, provided our warehouse team has yet to pack or fulfil. If you wish to cancel your order for any reason, please complete our “CONTACT FORM”  at your earliest convenience. 



        8. ITEMS PURCHASED IN-STORE
        8.1 If you wish to return and refund your item, you have 14 days from the date of purchase to bring it back to a PURESEOUL offline store - we cannot refund the item via our online store or online return process.

        8.2 You will need to present a copy of your receipt or order number to a member of staff. If you do not have this information, we cannot process a refund.

        8.3 An item must be as per the list detailed in section 1.3 and 1.4 to be eligible for a refund.
        We cannot process a refund for products that have been opened, or with absent or broken hygiene seals.

        8.4 An exchange will be provided for sealed full-price products that are proven to be damaged or defective at the time of purchase (this is not extended to items marked in our "too good to miss" section that are clearly labelled and further discounted).

        8.5 As detailed in section 3.2, refunds will only be issued to the original payment method and cannot be provided in cash. 


        9. HIGH RETURN RATE
        9.1 We reserve our right to limit or refuse your ability to order items if your returns rate is considered to be consistently higher than average.