Our Story

Welcome to PURESEOUL!

We are a team of London, UK based Korean skincare and makeup junkies with a love for all things K-Beauty.

We are really passionate about the products we share with you and the advice that we give, and simply want to make K-Beauty more accessible to the UK and Europe.
We understand how overwhelming it can be to dive into the world of K-Beauty, and so we strive to create a place where recommendations and popular items can be discussed and discovered easily :)

Our products are directly sourced from Seoul, Korea.
We fulfil and deliver to you from London.
For UK customers - your order will arrive at your door in 2-3 business days.

Click here for full details on Shipping & Delivery

☆ Gracie is an avid user of makeup, and fell in love with the skin first philosophy of Korean aesthetics.
☆ WS is a makeup artist and skincare guru who is fascinated by K-Beauty and discovering new products! Like Gracie, their love for K-Beauty goes hand in hand with their love of Kpop and Kdrama ♡
☆ Leslie is the mad scientist of the trio, and the mastermind behind PURESEOUL ;)




If you have any questions regarding K-Beauty products and need advice or have any product requests then please contact us at hello@pureseoul.co.uk or click on CONTACT US