Privacy policy

PRIVACY POLICY
Last Updated: 18/08/2023

At PURESEOUL, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use our website or make a purchase. By accessing and using our website www.pureseoul.co.uk (the “site”), you consent to the practices described in this policy.



1. COMPANY INFORMATION
1.1 For the purpose of the Data Protection Act 1998 (the Act) and from 25 May 2018, the EU General Data Protection Regulation 2016/679 (the GDPR), the data controller is PURESEOUL LTD (company no. 12103490), having its registered office at C/O RSM 25 Farringdon Street, Holborn, London, England, EC4A 4AB, United Kingdom (“Company/we/us/PURESEOUL”) 


2. INFORMATION WE COLLECT
2.1 Personal Information: When you use our services (online and offline) such as creating an account, signing up for our mailing list, placing an order, or attempting to make a purchase we collect certain personal information such as:

  • Your name
  • Social media handles
  • Billing and shipping address,
  • Payment information including credit card information
  • Email address and marketing preferences
  • Phone number
  • The additional information you choose to provide for your reviews/account information such as but not limited to skin tone, makeup preferences, and skin type.
  • CCTV footage in our stores

We refer to the above information as “Order Information”.

2.2 Automatically Collected Usage Data: Additionally, as you browse the Site we may automatically collect non-personal information about your use of our website, such as:

  • Your IP address, browser type, and time zone
  • Your login information
  • Device information (operating system and platform)
  • Browsing behaviour including the URL in which you accessed the site, number of visits to the store, page interaction (such as clicks and scrolling behaviour)

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.


3. HOW WE USE YOUR INFORMATION
3.1 Order Processing: We use your personal information to process and fulfil your orders, communicate with you about your purchases, and provide high-quality customer support via email.

3.2 Website Improvement: We analyse website usage data to improve our website's functionality, user experience, and content.

3.3 Marketing Communication: With your consent, we may send you promotional emails and newsletters about our products, special offers, and updates to improve your shopping experience with PURESEOUL. You can opt out of receiving marketing communications at any time by clicking the ‘unsubscribe’ button or by contacting our customer service team using the CONTACT FORM

3.4 Improving Shopping Experience: To help us tailor your shopping experience, we might reference or associate separate data collected via other sources such as our social media channels (namely TikTok and Instagram - which have their own separate privacy policies). This referred data can involve your contact details, demographics, age range, social media interactions, location, preferences, shopping tendencies, and interests.

3.5 Fraud protection: To protect our business, we use the collected Device Information to help us screen for potential risk and fraud (in particular, your IP address and payment information). 

3.6 In-store Security: For security reasons and in-store safety, we will record your image when visiting our stores. These are not accessible to anyone outside of the company, including law enforcement unless a formal information request is submitted.

3.7 Website Security: We regularly monitor our website for bugs and security issues. Device Information may be used as part of training, admin, and security programmes to ensure our website is safe and effective


4. THIRD-PARTY LINKS & INFORMATION SHARING
4.2 Service Providers: On our website, we may link to third-party service providers, plug-ins and/or apps. We cannot control or be responsible for how these companies store or share your data, we strongly advise reading the individual policies for each provider.
Some third-party service providers assist us in website management, payment processing, shipping, and marketing activities necessary for the shopping experience. Please see below some examples of consistent third-party partners utilised by PURESEOUL

4.2.a We use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

4.2.b We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

4.3 Legal Requirements: We may disclose your information if required by law or in response to a subpoena, search warrant or other lawful requests for information we receive or to protect our rights otherwise.

4.4 Business Transfers: In the event of a merger, acquisition, or sale of our business assets, your information may be transferred to the new entity.


5. COOKIES AND SIMILAR TECHNOLOGIES
5.1 We use cookies and the below-mentioned technologies to enhance your browsing experience, understand website usage, and gather data about user interactions on our site.
For more detail about how we manage cookies, please see our COOKIE POLICY.

5.2 Technologies you may find in use on our site:

    • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. You can manage your cookie preferences through your browser settings, and for more information about cookies, please visit http://www.allaboutcookies.org
    • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
    • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.


    6. DATA STORAGE AND SECURITY
    6.1 We take our customer information very seriously and will never use your information unlawfully. We employ appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration.

    6.2 We restrict access to your data internally to certain employees only, specific third-party partners, agents and contractors to keep data sharing on a strictly “essentials only” basis for maintenance or contracted works.

    6.3 Your personal data will only be kept for the duration required to fulfil the purposes for which it was collected. This includes satisfying legal, accounting, or reporting obligations.

    6.4 If you completed a purchase with us, our Shopify-hosted system will retain your name and delivery address for TAX and accounting purposes. 



      7. YOUR LEGAL RIGHTS
      7.1 As an individual, you have specific rights regarding your personal information in the UK, which include but are not limited to the following:

      • 7.1.a: You have the right to access, correct, update, or delete your personal information. You can exercise these rights by logging into your account or contacting us directly.
      • 7.1.b: You have the right to obtain a machine-readable version of your personal information.
      • 7.1.c: You have the right to withdraw your consent to processing your personal information for marketing purposes at any time.
      • 7.1.d: The right to request your data be transferred to another provider.
      • 7.1.e: You have the right to file a complaint with your data protection regulatory body (in the UK, this would be the Information Commissioner's Office). However, we do kindly ask that you reach out to us first before doing so that we have the opportunity to resolve the issue.


      8. UPDATES TO THIS POLICY
      8.1 We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. The latest version will be posted on our website, and the date of the most recent update will be indicated.



      9. CONTACTING US
      9.1 If you have any questions, concerns, or requests related to this Privacy Policy or the handling of your personal information, please get in touch with us at team@pureseoul.co.uk, or complete the form on our CONTACT PAGE

      Alternatively, you may write to us using the below address:
      PURESEOUL LTD [Re: Privacy Compliance Officer]

      C/O RSM 25 Farringdon Street, Holborn, London, England, EC4A 4AB, United Kingdom


      Thank you for choosing PURESEOUL - we truly hope you will enjoy our carefully curated range of top Korean Skincare, Makeup, Hair and body care products. Happy Shopping :)