Discover the wonders of traditional Korean skincare remedies (aka "Hanbang") with this range of targeted treatment serums from the best-selling K-Beauty brand Beauty Of Joseon.

Their signature Calming Serum combines traditional and modern ingredients to target redness and provide a refreshing burst of moisture for every skin type.

At the heart of this Korean serum is a highly concentrated blend of Korea's most famous herbal ingredients, 50% Green Tea and 30% Mugwort - this anti-oxidant-rich duo work together to calm irritation and soothe damaged skin.
Also formulated with 5% Panthenol (Vitamin B5) - An all-in-one moisturising and soothing ingredient that promotes a healthier skin barrier and locks in moisture.

 * The above ingredient descriptions are limited to the characteristics of the raw materials.

EXTRAS
Best for: All Skin types
Key Points: Soothing + Moisturising

VEGAN + CRUELTY-FREE

SIZE: 30ml

Discount will be valid from 28/11/2025 until 30/11/2025. Discounts cannot be combined with any other promotions or offers and may not be used toward the purchase of Gift Cards. The Buy One Get One Free (“BOGO”) offer is strictly non-stackable and may not be used in conjunction with any additional discount codes, promotional pricing, or percentage-off offers. If the paid item from a BOGO offer is returned, the complimentary item must also be returned in order to qualify for a refund.

If a product purchased as part of a promotion is returned, or if the total order value after the return falls below the required threshold for any gift or promotional item (e.g., “spend £100 to receive a gift”), all associated gifts or promotional items must be returned to remain eligible for a refund. Failure to return such items may result in a deduction of their value from the refund or a refusal of the return. We reserve the right to refuse returns or refunds where promotional items are not returned.

Cloud Club exclusive gifts are available only while stocks last.

After toning your skin, apply 1-2 drops into your palms, and gently massage or pat the serum into your skin.
Follow with your favourite moisturiser.

PLEASE NOTE: We always recommend a quick patch test before using a new product. Simply apply a small amount to a hidden area of your skin (such as your wrist or neck) to make sure you don't have any reactions or sensitivities to your new K-Beauty product.

For more information please read our disclaimer HERE

Camellia Sinensis Leaf Water, Artemisia Capillaris Extract, Panthenol, Glycerin, Butylene Glycol, Aqua, 1,2-hexanediol, Methylpropanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Coptis Japonica Root Extract, Ethylhexylglycerin, Betaine, Allantoin, Dipotassium Glycyrrhizate, Glyceryl Acrylate/Acrylic Acid Copolymer, Polyquaternium-51, Malt Extract, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Sodium Hyaluronate

PLEASE NOTE: The ingredients are subject to change at the manufacturer's discretion. The list provided here might not represent the current formulation. For the most up-to-date and accurate information, please refer to the product packaging before use.

For more information please read our disclaimer HERE

🇬🇧 PURESEOUL fulfil and dispatch all orders from our warehouse in London, UK

★ UK DELIVERIES ★
Standard Tracked Delivery
£3.99 - FREE on orders over £30 (check the delivery policy for the most accurate delivery time frame)

Express Tracked Delivery
£7.99 (check the delivery policy for the most accurate delivery time frame)

★ INTERNATIONAL DELIVERIES ★
EU Standard Tracked Delivery
£9.99 - FREE on orders over £80 (check the delivery policy for the most accurate delivery time frame)

International Standard Tracked Delivery
£12.99 - FREE on orders over £120 (check the delivery policy for the most accurate delivery time frame)