New K-Beauty Store Opening: Oxford Westgate

by Alethea Demetriou

Pureseoul’s expansion signals a new era of K-Beauty in the UK.

With the debut of two new stores in Westfield White City and Oxford Westgate shopping centre, Pureseoul's expansion showcases an exciting era for K-beauty enthusiasts far beyond our original Soho boutique.

Oxford Westgate showcases Pureseoul’s vision beyond the big city.

Beginning as a humble online store in 2019, to thousands of products and three gorgeous boutiques in 2024, Pureseoul is at the forefront of bringing K-Beauty to the UK.


Exciting new aesthetic

With the expertly designed spaces showcasing brand-new aesthetics, Pureseoul invites you to immerse yourself in the calming sky-blue ambiance and step into an unparalleled K-beauty shopping experience. 

With many eager Korean skincare and makeup enthusiasts ready to shop before doors opened on the big day, Pureseoul’s prominence at the forefront of the UK K-beauty market shines through.


There was lots to look forward to with the store opening. The first 100 customers received exclusive goodie bags worth over £220 along with a festive-themed skincare set!!

Generous prizes were on offer with spin-the-wheel, featuring an exciting range of rewards, from full-size products to enticing samples for customers to try before they buy, ensuring a super fun experience for all.

Exciting new brands to Pureseoul

Following the opening of Westfield White City, Oxford Westgate also showcased some super exciting new brands to Pureseoul including the multi award-winning beplain and ISOI to the cult-classic Dear Klairs.

With their As Seen On Tik Tok wall, Pureseoul is the no.1 destination to get your hands on super-viral brands from the epic Beauty of Joseon to multi award-winning Hanskin. 

Pureseoul’s beautifully crafted new makeup counters showcase an exclusive range of curated product ranges, including exclusive brands: LAKA and glow.

Now offering an even larger selection of Korea’s finest haircare products from Aromatica, renowned for their sustainable production practices and aromatherapy-inspired formulations, to Pureseoul's exclusive UK partnership with Lador.

With these exciting additions to an ever-growing range of beauty products, Pureseoul proudly boasts one of the most extensive ranges of Korean haircare options available in the UK.

Pureseoul warmly welcomes you and are eagerly anticipating your visit to the three stunning locations of Soho, Westfield, and Oxford.

Come and say hi!

Address: Unit SU51A, Westgate Centre, 231 Queen St, Oxford, OX1 1PE

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