THE SAEM: These are Korea’s Best-Selling Pot Concealers — Here’s Why

24 Apr, 2025by Ilham Ali

If you’re into K-Beauty, you’ve definitely heard of this brand. THE SAEM are best known for their full coverage, but skin-like concealers, dubbed a ‘national item’ (국민템) because you’ll find them in everyone’s makeup pouch.

We had our marketing team try out our PURESEOUL exclusive range of tip and pot concealers so you could get the inside scoop and pick your perfect formula.

The Cover Perfection Triple Pot Concealer

Pick your perfect colour wheel for a trio of correctors and concealers that give you a flawless base.

A smooth, balm formula that applies effortlessly with a brush, sponge or your fingers.

Perfect for beginners just getting into colour correcting and pros alike!

The Cover Perfection Tip Concealer

This high-coverage concealer covers blemishes, pigmentation and redness with a swipe.

A light, creamy texture that blends effortlessly without clinging to dry patches or settling in creases.

Available in 5 shades with a range of cool, neutral and warm tones.

Our Marketing Team's Top Picks!

Kanae

Content Creator & Digital Marketer

1. Cover Perfection Triple Pot Concealer - #04 Tone Up Beige

“The shades looked quite bright and pigmented in the pan, especially the purple & yellow, but they blend out naturally into the skin. There's no need to feel intimidated if you’ve never colour-corrected before!”

2. Cover Perfection Tip Concealer - #Brightener

“This concealer isn't only good for highlighting, it also makes a really good base to layer blush on top of for fairer skin tones if you want your blush to really pop. Lee Sian from Singles Inferno uses this technique, you can check that out here!"

Minnie

PR & Events Co-Ordinator

1. Cover Perfection Tip Concealer - #01 Clear Beige

“This concealer offers full coverage but it was still really easy to blend out with my fingers. It would be perfect to throw in a handbag to use on the go. ”

2. Cover Perfection Triple Pot Concealer - #02 Contour Beige

“The contour shade adds a subtle shadow and the highlighter gives a natural glow. I applied the highlighter over powder blush and it didn't look patchy at all.”

Emma

PR & Events Co-Ordinator

1. Cover Perfection Triple Pot Concealer - #01 Correct Beige

“Each shade in the trio applies smoothly for a naturally flawless finish that doesn’t look cakey. The green neutralises any redness really well and blends right into the skin. As a first-time user of colour correctors - I'm usually just a cushion girly - I found the correctors super beginner-friendly.”

Beatriz

Social Media Assistant

1. Cover Perfection Triple Pot Concealer - #05 Dark Up Beige

“A little goes a long way, especially for the highlighter. It gives a natural glass-skin glow that doesn’t look patchy or too shimmery on the skin.”