New K-Beauty Store Opening: Cambridge Lion Yard

by Ilham Ali

PURESEOUL's rapid expansion highlights the popularity of K-Beauty in the UK.

The opening of our 7th Offline location showcases the exciting growth of K-Beauty in the UK, led by PURESEOUL.



Cambridge Lion Yard cements PURESEOUL's place at the forefront of K-Beauty in the UK market.

PURESEOUL's position as the leader of the K-Beauty market in the UK shone through with Korean skincare and makeup lovers travelling to the iconic city, ready to shop before doors opened.



Everyone left as a winner on opening day with the first 100 customers receiving one of our iconic goodie bags worth over £320 and the next 300 receiving a starter kit worth over £70.



Prizes were up for grabs all day long with an exciting spin-the-wheel featuring a range of skincare, makeup and sheet masks and every customer left with a sheet mask as they left. 

Exciting New Brands to PURESEOUL

We showcased some award-winning exclusive brands including Celimax, ONE THING and Luvum.

Our expanded list of exclusively curated makeup products including BBIA, ABOUT_TONE and FEEV were showcased and flew off the shelves.

With a large selection of Korea's most loved hair & body brands like Derma:B, well-known for their Daily Moisture Body Lotion, the #1 body cream in the country, PURESEOUL boasts the largest range of Korean hair & body products in the UK.  

PURESEOUL warmly welcomes you and is eagerly anticipating your visit to our 7 dreamy locations at Soho, Westfield London, Oxford, Birmingham, Brighton, Manchester and Cambridge.


Come and visit!

📍 Lion Yard Shopping Centre, 12 Petty Cury, Cambridge CB2


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