Discover the Latest Trend in K-Beauty: glow

by Alethea Demetriou

Get ready to redefine functional and aesthetic beauty with K-Beauty's latest TikTok viral sensation at PURESEOUL

the glow philosophy: unveil your natural radiance, the k-beauty way!

From their captivating skincare-infused formulations to their aesthetic packaging, new Korean beauty brand glow is here to help you achieve that coveted 'glass skin' complexion. Join us as we introduce you to their innovative products, and how glow can enhance your inner beauty.

Beauty entrepreneur Angie Lee co-founded the brand alongside Korean rapper and influencer Serine Lee, who is widely recognised as Kasper. Her fame in Korea stems from her appearance on Show Me the Money 4, while her global acclaim comes from hosting WishtrendTV and sharing insightful K-Beauty tips.

The team's TikTok handle, @glowisgood, achieved viral status by delivering fun informative content and embracing transparency in customer feedback. They regularly share valuable tips and tricks for optimising the use of their products!

Be sure to keep an eye on them: they're undoubtably a standout K-Beauty brand. Their innovative products not only redefine but also perfectly blend the boundaries Korean makeup and skincare.

...Now, let's delve into their product line-up!

pamper your pout: lips deserve love too.

Lip care often takes a backseat in most beauty routines, but it's a crucial step that should never be overlooked. Just like the rest of your face, glow believes your lips need proper care to stay healthy, plumped and juicy.

By incorporating lip balms, oils, or hydrating masks into your daily routine, you not only ensure a more comfortable feel but also achieve a plump and luscious pout. Enter: glow's 'peach peptide repair lip balm', available in two versions – the fruity and refreshing '#coralreef' with its peachy aroma, or the unscented sensitive-skin friendly '#iceblue'.

These lip balms do wonders in banishing flakiness with a multi-peptide infusion, effortlessly sealing in moisture, and delivering a nourished, glossy finish without stickiness. As the skin on our lips is thinner and more delicate, glow made sure to include antioxidant peach tree flower extract to prevent dryness, chapping, and premature ageing.

So, remember, your lips deserve some TLC too: they're an essential part of your overall glowy skincare routine.

beyond complexion: skincare meets flawless coverage.

At the core of the glow brand is a commitment to empower you to feel confident in your own skin. Their mission is to celebrate and enhance your unique beauty, not conceal it.

One of their standout products, the 'breathable blemish balm', exemplifies this philosophy perfectly. This Korean BB cream not only provides buildable coverage but also seamlessly marries skincare and makeup, infused with soothing green tea water to enhance your skin's natural radiance.

Whether you want to keep it natural and dewy, or you need a bit more coverage to hide pesky blemishes, glow’s BB cream has got you covered whilst letting your true beauty shine through.

flawless beauty: one puff at a time.

Using a makeup sponge is like having a secret beauty weapon in your makeup kit. These handy little tools offer a multitude of benefits that can take your makeup game to the next level.

glow's velvety-soft 'cloud sponge' is a makeup puff that simplifies application for that sought-after Korean idol 'glass-skin' finish. It effortlessly blends foundation, concealer, and other base products, ensuring no visible streaks or harsh lines. Use it damp for a luminous dewy effect, or go for a dry application to achieve an airy, semi-matte look with your favourite foundation or BB Cream.

It also helps you save product by minimising wastage – a little goes a long way with a sponge. So, if you're looking for that flawless, air-brushed finish and a versatile tool that enhances your makeup routine, make sure to keep this sponge on hand.

It's a small investment with big returns for your beauty routine!

radiating confidence with glow: the future of k-beauty.

So, whether you're a skincare, makeup enthusiast or just dipping your toes into the world of K-Beauty, glow is a brand that deserves a special place in your heart (and on your vanity).

In the end, it's not just about skincare or makeup; it's about embracing your glow, inside and out. Here's to a more confident, more radiant you, thanks to the magic of glow.

glow is good, glow is here.

Shop the full range HERE.


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