Introducing BBIA: K-Beauty's Colour Experts
The trendy K-Beauty brand dedicated to helping you express yourself through makeup has arrived at PureSeoul! Known for their luxe formulas and wallet-friendly prices, BBIA has become a standout in the K-Beauty world, loved by your favourite celebrities and makeup artists alike.
From vivid lips to alluring eye looks, take your makeup to the next level with endless shade combinations from Korea’s ‘colour experts’(색조장인) and discover a new you.
L'eau Tint
This watercolour-inspired lip tint gives your lips a plump, glossy finish, thanks to its floral tea complex and 43% moisture content. The lightweight, watery formula melts in for a smooth, stick-free feel and buildable shades let you create a completely personalised look.
Available in 5 shades:
- #1 Gardania L’eau : a light natural peach.
- #2 Fleur L’eau : a muted reddish rose pink.
- #3 Lilac L’eau : a muted violet pink.
- #4 Magnolia L’eau : a coral with a hint of red.
- #5 Peony L’eau : a vivid fuschia pink.
Ready To Wear Water Lipstick
With its glossy, balm-like feel and a range of flattering shades, this lipstick is your go-to for a perfect daily look. Infused with 80% essence, it nourishes your lips, leaving them soft, supple, and glossy all day long. The buildable formula lets you customize your look, from a subtle tint to a bold pop of colour, without clumping or stickiness.
Available in 5 shades:
- #01 Wet Mandarine : a soft coral orange.
- #02 Wet Rose : a soft neutral rose.
- #03 Wet Camellia : a clear cool pink.
- #04 Wet Apricot : a light sheer apricot.
- #05 Wet Plum : a cool-toned nude plum.
Ready To Wear Eye Palette
The Ready To Wear Eye Palette has everything you need for a flawless daily eyeshadow look. From base and transition shades to deeper intensifying hues and sparkling glitters, these shadows apply seamlessly and come in various stunning combinations.
#01 Nude Blush: Rosy beige and brown shades with two glitters for a daily, vibrant look.
#02 Mood Blush: Neutral beige and brown shades and champagne glitter for a natural, everyday look.
#03 Dry Flower: A set of muted, dry rose shades with various depths, red-browns and two glitters.
#04 Vintage Flower: Dusty rose shades with a deep, charcoal brown and translucent pink glitter.
#07 Warm Beige: Soft, neutral shades with a slightly gold glitter for a simple muted look.
#08 Cool Gray: Muted, grey shadows with one brown-silver glitter for a cool-tone eye look.
Last Auto Gel Eyeliner
The award-winning Last Auto Gel Eyeliner glides on effortlessly with shades for everything from a bold wing to a subtle sparkle. Its smooth, multi-use formula works as a cream shadow, spot concealer or contour stick. Plus it's waterproof and smudge-proof, ensuring a long-lasting, clean look.
Available in 7 shades:
- #01 Noir: a soft black.
- #02 Jazz: a deep brown with subtle glitter.
- #03 Rose Brown: a chocolate brown with a hint of rose pink.
- #08 Angel: a champagne pink glitter.
- #09 Rose Gold: a gold beige with a touch of red.
- #11 Linen Beige: a matte, pale ivory.
- #17 Pink Quartz: a pink, cool-tone glitter.
The 'Never Die' Line
Never Die Mascara
- Available in #01 Matte Black and #02 Matte Brown.
- A non-clumping formula for a clean eye look.
- Waterproof and smudge-proof with no fallout.
- Long-lasting curl hold for perfect lashes all day.
Never Die Brush Eyeliner
- Available in #01 Power Black and #02 Power Brown.
- A quick-drying formula that's waterproof and oilproof for a long-lasting wing.
- A flexible brush for precise application.
- Ink tank technology keeps the colour fresh and intense for each use.
Shop the full range online or an exclusively curated selection in store
Soho:
70 Charing Cross Rd, London WC2H 0BJ
Westfield White City:
Westfield Shopping Centre, Ariel Way, London W12 7GA
Oxford Westgate:
Westgate Centre, 231 Quesn St, Oxford OX1 1PE
Brighton:
1-2 North St, Brighton BN1 1EB
Birmingham Bullring:
SU519A, Moor St, Birmingham B54BU
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