Express Yourself with ABOUT_TONE

12 Nov, 2024by Ilham Ali

Introducing ABOUT_TONE, the K-Beauty brand that believes makeup should help you embrace your most authentic self. True to their motto, "Show Your Tone, Be Your Tone," they offer a wide range of colours and textures for you to experiment with. You can mix and match to express yourself fully with a range of products from buttery blushes and entire glitter palettes.

Explore more below to create your perfect look!

Fluffy Wear Blusher

Looking for a pop of colour? The Fluffy Wear Blusher is the perfect addition to your base routine! With a soft texture and super buildable coverage, you can layer as many times as you want for a completely customised look without any clumping. It blends effortlessly into your makeup, combining the soft, blurring finish of a powder with the flush of a blusher.

Available in 6 shades:

#01 Veil Peach: A natural, peach-beige.

#02 Bashful Pink: A neutral pink.

#03 Tangerine Orange: A soft orange.

#04 Charming Rose: A muted rose.

#05 Daily Coral: A soft pink-coral.

#06 Mood Lavender: A muted lavender.

Air Fit Powder Pact

ABOUT_TONE's Air Fit Powder Pact perfectly sets your makeup to keep it looking fresh all day. You can use it as a pressed powder to smooth out any texture or to reapply when you're on the go to combat shine.

Key Features:

Translucent Colour: The translucent colour makes this powder universal so it can be used on all skin tones.

Natural Finish: This powder has a lightweight texture and applies in sheer layers, keeping your makeup softly mattified and not cakey.

Strong Fixing Power: Even though it's a light powder, it adheres to your base makeup seamlessly to make it more long-lasting.

Soothing Care: The gentle formula is enriched with allantoin, jojoba oil, shea butter, and soothing cica, making it ideal for every skin type.

Shop Powders

Glow Powder Pact

Fine glitter in the powder leaves a subtle glow on the skin.
The lightweight texture blends in seamlessly and slightly blurs.
A peachy undertone that lightly brightens.
Mild, hypoallergenic, vegan formula makes it suitable for all skin types.

Sebum Cut Powder Pact

Effectively controls sebum to reduce shine.
Perfect for reapplication throughout the day and leaves your makeup looking fresh.
A unique coating technology covers your pores and texture evenly for a slight blurring effect.

The Blur Finish Powder

A loose mineral, talc-free powder.
Its lightweight texture feels comfortable on the skin.
Applies as a sheer layer to control oil and adds a glow for a natural finish.
A mesh cover allows you to control the powder used and a velvet puff ensures even, clump-free application.

Return To Basic Shadow Palette

The Return To Basics Shadow Palettes are the perfect set of neutral, matte shades for a daily eye look. These shadows feel super buttery and apply seamlessly with zero clumping. Plus, you can layer the colours to make your look as intense as you want with minimal fallout.

Find your perfect palette below!

#01 Classic: A group of mild camel brown shades, perfect for creating a simple, daily look.

#02 Soft: A set of muted browns for a soft, natural look that seamlessly blends into your daily makeup.

#03 Radiant: Featuring muted peach-brown shades for a warm, vibrant look.

#04 Serene: This palette features a group of neutral mauves and pinks that can be combined to create a deeper, more alluring look.

Oh:My Glitter Pop

Elevate your makeup with these high-shine glitter palettes! From shimmering layering pigments to glitter balms that catch the light from every angle, these glitter palettes add a touch of magic to any eyeshadow look.

Available in 3 eye-catching combinations:

#01 Oh:Stunner: This palette features strong browns and champagne pearl shimmers perfect for an intense look.

#02 My:Fairy: A set of rose champagne shimmers in various shades for a lovely, innocent look.

#03 Oh:Dreamer: Six bright, peachy shimmers for a fresh, vibrant look.

Shop the full range online or an exclusively curated selection in store

Soho:

70 Charing Cross Rd, London WC2H 0BJ

Westfield White City:

Westfield Shopping Centre, Ariel Way, London W12 7GA

Oxford Westgate:

Westgate Centre, 231 Quesn St, Oxford OX1 1PE

Brighton:

1-2 North St, Brighton BN1 1EB

Birmingham Bullring:

SU519A, Moor St, Birmingham B54BU