Elevate your K-Beauty Obsession with athé

by Alethea Demetriou
Athe Vegan and cruelty free Korean beauty brand


The luxury vegan and cruelty-free K-Beauty brand

Elevate your beauty ritual with athé, the ultimate indulgence in vegan and cruelty-free beauty.

Pamper yourself with irresistibly glossy tinted lip balms or pocket-sized pebble-shaped hand creams, plus, they are not only adorable but also packed with goodness to nourish your skin. With athé, it's not just about looking good—it's about feeling good too, thanks to their ultra-luxe formulas and commitment to eco-friendly practices. Plus, with their super aesthetic packaging, you'll certainly want to show it off every chance you get. So treat yourself to a touch of luxury with athé—trust us, you won't regret it!

Our athé obsessions

Athe authentic glossy lip balm Korean lip tint


Authentic Lip Balm

Bring your fave TikTok trends to life with this collection of premium tinted balms, whether you're into the gradient lip, super cute bunny-tongue, or all-out glossy glam. Featuring a smooth and buttery formula, it effortlessly glides over the lips for a gorgeously dewy glaze.

With 9 stunning shades to choose from, there's something to complement every skin tone and personal style.

athe vegan sun relief sunscreen and sun cushion

Vegan Sun Relief 

Vegan Relief Sun Essence SPF50+ PA++++
Designed for sensitive skin, the award-winning Vegan Relief Sun Essence by athé has a unique hybrid formula that soothes, protects, and hydrates. The lightweight essence texture creates the perfect dewy base under makeup and a natural glow when used alone. Plus, it works perfectly as a hand cream for softer, smoother skin!

Vegan Relief Sun Cushion SPF50+ PA++++
Made for sun care on the go, athé's Vegan Relief Sun Cushion provides high-level protection, catering to sensitive skin with its mild formula. Infused with nourishing and hydrating ingredients, it allows for easy re-application not just on your face but your body as well!

The Pebble hand cream rare

The Pebble Hand Creams

Compact and adorable, this little gem fits perfectly in your handbag and boosts the skin's healthy barrier to leave hands smooth and velvety soft. Expertly infused with ceramides and the finest alpine botanicals to condition roughness, this will certainly be your new hand care obsession.

Choose between two delightful fragrances:
Leman Green - a burst of citrus freshness
Joch Citrus - a zesty grapefruit scent 

Glazm watering cushion dewy korean foundation

Glazm Watering Cushion

Get the viral K-Beauty ‘glass-skin’ glow with this light-reflecting cushion foundation, a premium formula so you can flaunt ‘your skin but better’. Featuring 60% water essence blend to deeply hydrate it ensures skin stays plumped with a gorgeously dewy glow. Plus, no need to worry about basking in the summer sun as this cushion also has high-level UV protection with SPF50!

Vital B-calm ampoule cream and foam cleanser

Vital B Calm Panthenol Line

Vital B Calm Panthenol Ampoule Cream:

  • Hybrid serum-moisturiser
  • 72% tea-tree complex to soothe sensitives
  • Locks in essential moisture
  • Lightweight texture and dewy finish

Vital B Calm Panthenol pH Balanced Foam Cleanser:

  • Gently detoxifying and calming facial wash
  • Anti-inflammatory tea tree and exfoliating salicylic acid
  • Moisture-boosting panthenol

Shop the full range online or an exclusively curated selection in store

70 Charing Cross Rd, London WC2H 0BJ

Westfield White City:
Westfield Shopping Centre, Ariel Way, London W12 7GA

Oxford Westgate:
Westgate Centre, 231 Queen St, Oxford OX1 1PE

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