NEOGEN's Real Bakuchiol Firming Serum is a plant-based retinoid serum designed to smooth and plump sensitive skin, preventing early signs of ageing.

Made for retinoid beginners, the formula features highly concentrated 10% phyto-retinol (also known as bakuchiol, which is a gentler, less-irritating vitamin A). This synergises with NEOGEN's patented lupin peptides, along with vitamin C and E which smooths fine lines, wrinkles, and blemishes, preventing further skin damage caused by environmental aggressors, leaving you with radiant, revitalised skin.

It has a nourishing and lightweight texture that seamlessly absorbs for a smooth and velvety finish. It's perfect for sensitive skin types, offering a gentle introduction to the powerful benefits of retinoids.

* The above ingredient descriptions are limited to the characteristics of the raw materials.

EXTRAS
Best For: All Skin Types
Key Points: Elasticity Care + Well-ageing

VEGAN & CRUELTY-FREE

SIZE: 30ml

Discount will be valid from 28/11/2025 until 30/11/2025. Discounts cannot be combined with any other promotions or offers and may not be used toward the purchase of Gift Cards. The Buy One Get One Free (“BOGO”) offer is strictly non-stackable and may not be used in conjunction with any additional discount codes, promotional pricing, or percentage-off offers. If the paid item from a BOGO offer is returned, the complimentary item must also be returned in order to qualify for a refund.

If a product purchased as part of a promotion is returned, or if the total order value after the return falls below the required threshold for any gift or promotional item (e.g., “spend £100 to receive a gift”), all associated gifts or promotional items must be returned to remain eligible for a refund. Failure to return such items may result in a deduction of their value from the refund or a refusal of the return. We reserve the right to refuse returns or refunds where promotional items are not returned.

Cloud Club exclusive gifts are available only while stocks last.

After cleansing and toning, squeeze 1-2 drops into your palms and gently smooth the product over your skin. Press and pat the serum to help aid absorption, and follow with your favourite moisturiser.

DISCLAIMER: This product is not compatible with products which have actives (AHA, BHA, PHA, retinol).

PLEASE NOTE: We always recommend a quick patch test before using a new product. Simply apply a small amount to a hidden area of your skin (such as your wrist or neck) to make sure you don't have any reactions or sensitivities to your new K-Beauty product.

For more information please read our disclaimer HERE

Water, Butylene Glycol, Rubus Fruticosus (Blackberry) Fruit Extract, Glycerin, 1,2-Hexanediol, Niacinamide, Glycereth-26, Diglycerin, Caprylic/Capric Triglyceride, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Glyceryl Acrylate/Acrylic Acid Copolymer, PVM/MA Copolymer, Ethylhexylglycerin, Xanthan Gum, Adenosine, Polyglycerin-3, Gardenia Florida Fruit Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pelargonium Graveolens Flower Oil, Salvia Sclarea (Clary) Oil, Bakuchiol, Aloe Barbadensis Leaf Extract, Squalane, Sodium Hyaluronate, Dipropylene Glycol, Dextrin, Cyanocobalamin, Olea Europaea (Olive) Fruit Oil, Solanum Melongena (Eggplant) Fruit Extract, Guaiazulene, Lavandula Angustifolia (Lavender) Oil, Sodium Ascorbyl Phosphate, Ascorbic Acid, Tocopheryl Acetate, Hydrolyzed Lupine Protein, Helianthus Annuus (Sunflower) Seed Oil, Lupinus Albus Seed Extract, Palmitoyl Tripeptide-5, Caprylyl Glycol, Tocopherol, Acetyl Hexapeptide-8

PLEASE NOTE: The ingredients are subject to change at the manufacturer's discretion. The list provided here might not represent the current formulation. For the most up-to-date and accurate information, please refer to the product packaging before use.

For more information please read our disclaimer HERE

🇬🇧 PURESEOUL fulfil and dispatch all orders from our warehouse in London, UK

★ UK DELIVERIES ★
Standard Tracked Delivery
£3.99 - FREE on orders over £30 (check the delivery policy for the most accurate delivery time frame)

Express Tracked Delivery
£7.99 (check the delivery policy for the most accurate delivery time frame)

★ INTERNATIONAL DELIVERIES ★
EU Standard Tracked Delivery
£9.99 - FREE on orders over £80 (check the delivery policy for the most accurate delivery time frame)

International Standard Tracked Delivery
£12.99 - FREE on orders over £120 (check the delivery policy for the most accurate delivery time frame)