New K-Beauty Flagship Store Opening: Carnaby Street

by Ilham Ali

PURESEOUL's flagship store has opened in the heart of London!

Following a series of successful openings nationwide, our 9th Offline location spanning two floors on the iconic Carnaby Street firmly establishes PURESEOUL as the UK’s #1 K-Beauty retailer.

PURESEOUL welcomed yet another crowd of our passionate K-Beauty customers who managed to snag 500 limited tickets for our biggest opening yet.


With the promise of thousands of freebies and our highly anticipated goodie bags worth over £320, every customer left as a winner.

Two Floors Worth of Korean Skincare

With K-Beauty goodies spanning two floors, customers were spoilt for choice and fully immersed in all things K-Beauty.

Immerse yourself fully in our iconic blue aesthetic, with state-of-the-art designs creating an elevated shopping experience.

PURESEOUL warmly welcomes you and is eagerly anticipating your visit to our 8 dreamy locations at Soho, Westfield London, Oxford, Birmingham, Brighton, Manchester, Cambridge, Westfield Stratford and Carnaby Street.


Come and visit!


Your nearest station is Oxford Circus Station!