Meet Luvum: The Viral Overnight Jelly Mask

by Ilham Ali

Introducing Luvum, the K-Beauty skincare brand with targeted lines, built around plant-derived ingredients. Whether you're looking for soothing care, well-ageing formulas, or a few handbag essentials, Luvum has you covered.


Check out our PURESEOUL exclusives below!

The Bamboo Hyaluronic Moisture Line

The Bamboo Hyaluronic Moisture Gel Cleanser


Is double-cleansing a bit too much of a commitment for you? This one-step cleanser is perfect for anyone looking for a more simple, concise skincare routine. 


It melts down makeup, sunscreen and any impurities stuck deep in your pores without the need for a double cleansing routine. 


  • Hydration Locking: Plant-derived hyaluronic acid and bamboo water penetrate deep into the skin to leave it plump and moist.


  • Sebum Control: Bamboo extract balances the skin's sebum production, making this the perfect line for combination & oily skin types.


  • A 2-in-1 Deal: Melt down makeup and sunscreen residue by massaging this gel into your face then lather it up with a splash of water for a thorough cleanse!


  • Suitable For: All skin types.

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The Calming Repair Cica Line

The Calming Repair Cica Oil Serum



This oil serum combines the targeted hydration of a serum with the nourishment of a facial oil.


Infused with our favourite K-Beauty ingredient centella (you might know it as cica!) for intense soothing care, this serum is perfect if you have acne-prone or sensitive skin and are looking for a calming addition to your routine.


  • Young Cica Extract: It's 4x as soothing as the aged centella we usually see in K-Beauty to reduce redness, irritation and blemishes.


  • Skin Plumping: Polyphenol fortifies the skin's healthy barrier to reduce moisture loss.


  • Lightweight Nourishment: Even though it's got a 5% oil layer, this serum feels lightweight and leaves the skin super dewy.


  • Suitable For: Acne-prone and sensitive skin types.

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The Slow Ageing Line

The Bamboo Hyaluronic Moisture Gel Cleanser



Plump up fine lines and wrinkles while giving dehydrated skin a boost of nourishing moisture for a bouncy, youthful glow! This lightweight gel cream is perfect for anyone looking for improved elasticity with no irritation.


  • Plant-Derived Collagen: Extracted from walnuts, this collagen has super small molecules for maximised absorption into the skin's layers.


  • Elasticity-Boosting Blend: Infused with 29 skin-plumping and naturally derived ingredients for a supple, bouncy finish.


  • Silky Texture: This lightweight, gel-type moisturiser absorbs seamlessly without a sticky residue.


  • Suitable For: Mature skin.

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Try Some Targeted Sheet Masks!

The Afterglow Yuja Gel Mask



If you're a K-Beauty junkie, you've definitely heard of overnight Gel masks that dry down to become clear and leave you with glass skin when you wake up the next morning. 


Luvum's Afterglow Yuja Gel Mask was the #1 best-selling gel mask on Olive Young and for good reason. Not only does it recharge your skin with plumping hydration, but it also targets dark marks and pigmentation to leave you looking radiant and glowy after just one use.



  • Yuja Extract: With 3x the amount of vitamin C as lemon extract, this sheet effectively targets dark spots and pigmentation.


  • Brightening Blend: This mask is infused with 12 multivitamins to rejuvenate and even out your complexion.


  • Jelly Consistency: Gel masks are made from hardened essence so your skin can absorb all the goodness of this formula without getting dried out.


  • Suitable For: All skin types.

The Pore Reset Mud Mask



Combine the purifying power of a Mud mask and the convenience of a sheet mask with Luvum's Pore Reset Mud Mask


Formulated with a pore-busting combination of mud, absorbent clays and exfoliating PHAs, this sheet mask is perfect for anyone looking for complete, targeted pore care.



  • Powerful Absorption: The clay, bentonite, absorbs excess sebum and impurities while balancing the skin's oil production for a refreshed finish.


  • Skin-Smoothing Power: PHAs gently exfoliate dead skin, blackheads and rough texture for skin that feels silky smooth.


  • Simple Pampering: Any excess mud left over when the sheet has dried is easily washed away with warm water for a simple pamper routine.


  • Suitable For: All skin types.

 

Try This Serum Lip Plumper for the Perfect Pout

The Volume Lip Serum



Looking for the perfect treatment to give your lips a naturally bouncy transformation? Luvum's Volume Lip Serum is the perfect blend of a high-shine lip gloss and comfortable plumper for the perfect pout with no irritation every day.


  • The Perfect Pucker: Infused with volufiline, this plumper leaves the lips looking smooth and twice as supple.


  • Plumping-Boost: A blend of collagen, peptides and bakuchiol (plant-based retinol) leaves the lips smooth and bouncy.


  • Naturally Rosy Lips: The slightly pink tint of this lip serum gives you a flattering flush of colour.


  • Suitable for: All skin types.

 

Shop Perfumed Hand Creams

Soothing Blend: Infused with cica and tea tree oil, these hand creams soften dry, rough skin for a smooth finish.

Silky Smooth Texture: These buttery creams absorb seamlessly without leaving the hands feeling tacky or slippery.

#Woody Rose: A deep refreshing rose with warming hints of sandalwood.

#Green Wood: With A fresh eucalyptus scent with hints of cedar wood.

 

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Shop the full range online or an exclusively curated selection in store


Soho:

70 Charing Cross Rd, London WC2H 0BJ


Westfield White City:

Westfield Shopping Centre, Ariel Way, London W12 7GA


Oxford Westgate:

Westgate Centre, 231 Quesn St, Oxford OX1 1PE


Brighton:

1-2 North St, Brighton BN1 1EB


Birmingham Bullring:

SU519A, Moor St, Birmingham B54BU


Manchester:

Unit U5, Manchester Arndale, Manchester M4 3AQ


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