{"product_id":"isoi-brightening-serum","title":"Brightening Serum (35ml)","description":"\u003cp\u003eIf you're not yet familiar with \u003cstrong\u003eISOI\u003c\/strong\u003e's \u003cstrong\u003eBrightening Serum\u003c\/strong\u003e, a bestseller in K-Beauty for the past decade, now's the perfect time! This essential anti-ageing serum features an award-winning formula that showcases the best of Korean botanics to effortlessly illuminate your complexion, adding a glow-from-within touch to your skin.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Brightening line features an expert infusion of Bulgarian rose oil, arbutin, along with a vitamin and antioxidant-rich blend of natural plant extracts. These ingredients unite to balance pigmentation, refine blemishes, and fade stubborn dark spots, resulting in clearer and more radiant skin. Additionally, nourishing olive fruit oil and the gently exfoliating willow bark extract leave your skin silky soft and smooth, while the brightening sea buckthorn adds the final touch to this all-in-one Korean serum.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003eCrafted to suit all skin types, this rich formula boasts a lightweight yet deeply nourishing gel texture that instantly plumps the skin - providing deep moisture without any sticky residue that leaves a soft and smooth finish.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e* The above ingredient descriptions are limited to the characteristics of the raw materials.\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEXTRAS\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSuitable for: All Skin Types\u003cbr data-mce-fragment=\"1\"\u003eKey Points: All-In-One Care + Brightening \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSIZE:\u003c\/strong\u003e 35ml\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"ISOI","offers":[{"title":"Default Title","offer_id":40292749967494,"sku":"ISO-003-01-1","price":26.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0095\/5600\/0830\/files\/ISOI-Blemish-Care-Up-Serum-35ml-PURESEOUL.png?v=1698657251","url":"https:\/\/pureseoul.co.uk\/products\/isoi-brightening-serum","provider":"PURESEOUL","version":"1.0","type":"link"}